E-commerce & AI · Live pilot case

Your online shop,
run by AI.
You supervise.

Orders, inventory, suppliers, quotes, accounting and customer support. Intelligent agents working in the background — while you focus on what really matters: growing the business.

6+
active agents
24/7
operational
0
avoidable human errors
1
human supervisor

Pilot case: LaTerradiPuglia.it A system developed by Marco Gianfreda, live on a B2C + B2B shop since 2024. A real e-commerce business run by AI agents.

The problem we solve

Running a shop on your own
doesn't scale. And mistakes happen.

A growing e-commerce business brings an operational workload that grows right along with it: manual checks, inventory updates, emails to suppliers, quotes to prepare, orders to verify. All doable — but not like this.

The answer isn't hiring more people to do the same things. It's building a system of AI agents that keeps operations running, brings to human attention only what needs a decision, and never calls in sick.

⏱️

Hours lost to repetitive tasksUpdating stock, answering the same questions, copying data from one system to another. Hours that create no value.

❌

Costly human errorsA sold-out product left online, a forgotten supplier order, a wrong quote. Small mistakes that turn into problems.

🌙

Customers don't wait for office hoursAn order at 10 pm, a B2B request on Saturday morning. If nobody answers, your competitors will.

📉

Decisions made without dataHow many units to order? Which supplier is the better deal? Without a system, it's guesswork.

The system

How it works
in practice.

This isn't blind automation. It's an ecosystem of specialised agents that coordinate with each other, surface data and propose actions — but the final decision always stays human.

Operational flow
👤 External event
→
Order received, customer message, stock below threshold, B2B quote request
🤖 Responsible agent
→
Analyses the context, pulls data from PrestaShop / CRM / history
📊 Processing
→
Replies on its own or prepares a proposal and brings it to the supervisor's attention
👤 Human supervisor
→
Approves, edits or rejects. For routine tasks, they're not even asked.
✅ Execution
→
The agent executes, updates the systems, records the action in the log and sends alerts when needed
The agents in the system

Six specialists.
One shop to run.

Can I place a wholesale order?
Yes, you're already in our B2B network. I'll send you the updated price list.
What's the minimum order?
For taralli: 6 units of 500g. Delivery in 3 working days.
Support · B2C & B2B
Nicola
The customer-facing agent. Trained on internal content: catalogue, prices, policies, FAQs, order history. Answers 24/7 in Italian and English.
Answers questions on catalogue, orders, shipping and returns
Handles B2B requests with a dedicated price list
Escalates to the supervisor when a decision is needed
No waiting times, no opening hours
🟢 Taralli Pugliesi 500g    stock: 247
🟢 Organic EVO Oil 1L    stock: 83
⚠️ Wholemeal Friselle        stock: 12 ← threshold
🔴 Peperoni Cruschi         stock: 3 → reorder!
Inventory · Reordering
Inventory Agent
Monitors stock levels in real time, calculates reorder points from historical sales velocity and automatically generates requests to suppliers.
Dynamic reorder thresholds for each product
Instant alert below minimum stock
Suggests the optimal order quantity
Tracks incoming products from suppliers
Order received and verified
Payment confirmed
Stock availability checked
Packing in progress → shipping
Customer notified with tracking
Processing · Anomalies
Orders Agent
Follows every order from receipt to delivery. Spots anomalies, handles edge cases and brings to human attention only the orders that need a decision.
Automatic payment and availability checks
Flags unusual orders (amounts, addresses, duplicates)
Handles returns and refunds according to policy
Automatic customer notifications at every step
🏭 Supplier A€2.40/kg · 5 days
🏭 Supplier B€2.20/kg · 8 days ✓
🏭 Supplier C€2.55/kg · 3 days
→ Proposed order to Supplier B
Procurement · Pricing
Suppliers Agent
Manages supplier relationships, compares prices and delivery times, generates purchase orders and tracks payment deadlines.
Automatic comparison of offers and lead times
Purchase orders generated upon approval
Alerts for supplier payment deadlines
Price and reliability history for each supplier
B2B quote — Customer XYZ
Taralli Pugliesi 500g × 48€86.40
Organic EVO Oil 1L × 12€95.88
Volume discount 8%-€14.58
Shipping (>€150)Free
Total€167.70
B2B · Sales offers
Quotes Agent
Generates B2B quotes on its own, applying the right price lists, volume discounts, the payment terms agreed with the customer and the shipping policies.
Quote generated in under 2 minutes
Discounts and terms applied automatically
Sends a digitally signed PDF upon approval
Tracks deadlines and automatic follow-ups
+€18.4k
monthly revenue
€4.1k
receivables
-€6.2k
suppliers
38.2%
gross margin
⚠️ Invoice #847 overdue by 3 days → follow-up
Cash flow · Margins · Deadlines
Accounting Agent
Keeps an eye on cash flow, margins by product and channel, receivables and payables. Flags anomalies and trends before they become problems.
Cash flow dashboard updated in real time
Alerts for overdue invoices and late payments
Margins by product, category and channel
Automatic weekly report to the supervisor
Control stays human

The agents propose.
You decide.

Supervision dashboard — right now
LIVE
🤖 Nicola · 14 conversations handled today
Autonomous
📦 Inventory · Peperoni Cruschi: 3 units
Approve order
📋 Orders · 23 processed, 0 anomalies
All good
💬 B2B quote · Customer Rossi SRL ready
Send?
💶 Accounting · Invoice #847 overdue
Follow up
🏭 Suppliers · All payments up to date
Autonomous

The human supervisor — Marco, in the case of LaTerradiPuglia — doesn't carry out the operations. He approves them, or corrects them. The dashboard shows at a glance what's happening, what has been handled autonomously and what needs a decision.

The line is clear: routine tasks run on their own (FAQ answers, stock updates, periodic reports), exceptions go through a human (supplier orders above a threshold, a quote for a new customer, a disputed refund).

Every agent action is logged and reversible
Autonomy thresholds can be configured by amount and type
The supervisor can step in on any agent at any time
No agent makes irreversible decisions without approval
The pilot case

LaTerradiPuglia.it —
a real e-commerce business
run by AI agents.

6+
agents in production
24h
Nicola support
B2B+
channels managed
2024
system live since

Conceived and built by Marco Gianfreda.

LaTerradiPuglia.it is an online shop for traditional products from Puglia with three active channels: B2C retail, B2B wholesale and an editorial magazine. Since 2024 it has been the testing ground for the AI agent system developed by MakeZone.

The system runs in real production — it's not a demo. Every agent was designed, tested and refined around the concrete operational needs of a shop with physical products, Italian suppliers and EU customers.

Who it's for

Not for everyone. For those
running a serious e-commerce business.

🛒

Shops with real volume

From 50 orders a month upwards. Below that threshold, manual management is still competitive. Above it, the system starts paying for itself quickly.

🤝

E-commerce with a B2B channel

Quotes, dedicated price lists, recurring orders: this is where automation delivers the biggest advantage, because every B2B request takes significant manual work.

🌿

Physical products with suppliers

Food, crafts, traditional products, manufacturing. Wherever there's a real warehouse, suppliers to manage and logistics to coordinate.

📈

Businesses that want to scale without hiring

Double your volume without doubling your operations team. The agents grow with the shop and need no onboarding.

🇮🇹

Small and medium businesses

Designed for the reality of small and medium businesses: PrestaShop, local suppliers, customers across the EU, day-to-day operations. Built and tested on a real Italian shop.

🎯

Business owners who want to stay in control

You're not handing over control — you're amplifying your ability to supervise. Everything goes through you, but in a tenth of the time.

Let's build it for your shop

Let's talk about your
e-commerce business.

Tell us how your shop works, how many orders you handle and where you lose the most time. In 30 minutes we'll work out together whether — and how — the system makes sense for you.

I reply within 24 hours. Your data is never passed on to anyone. Privacy

First call always free
No generic proposals
Custom-built for your shop
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