AI, Data & Digital Consulting for Italian SMEs

Your data is worth gold.
You're leaving
everything on the table.

Every order, every customer, every website visit produces data. Most Italian SMEs collect it and ignore it. Those who read it — and use it to decide — win in the market.

"I'm not a consultant who sells you slides. I'm an entrepreneur who solved these problems on his own business — and now does it for others too."
Let's talk about your case → See the projects
25+
years in digital
10+
platforms managed
B2B+
B2C: I know both worlds
AI·
already in production
What I do

Concrete solutions.
Zero theory.

Every service I offer, I've already applied on my own business. It works — or I don't propose it.

📊

Business Intelligence & Data

I transform the data your company produces every day into readable dashboards, automated reports and insights that drive concrete decisions. From customer segmentation to sales analysis, to performance forecasting.

Interactive dashboardsKPI monitoringData visualizationAutomated reports
🤖

AI Consulting & Automation

I identify where artificial intelligence truly makes a difference in your processes: from automated customer service to content production, to intelligent catalog management. I implement — I don't theorize.

Chatbot AIWorkflow automationOpenAI APIClaude APIRAG
🌐

Website & Web Application Development

Custom websites, e-commerce and apps. I've managed platforms with thousands of products and international clients. I know what's really needed and what's just wasted spend. Focus on performance, SEO and measurable conversions.

WordPressPrestaShopE-commerce B2B/B2CAPI REST
📈

SEO & Digital Strategy

Organic positioning built on real data, not intuitions. I work with Analytics, Search Console and advanced tools to find opportunities competitors haven't spotted yet. Lasting results, not bought traffic.

SEO tecnicoContent strategyAnalytics avanzatoCompetitor analysis
🔗

White-Label Semantic Engine for E-commerce

The semantic search engine developed for Ricettepercucinare.com is available as a service for other food shops. It integrates your product catalog into the natural flow of recipe searches — the user doesn't see ads, they're guided to the right product when they need it. In 5 languages, with real ingredient-based matching, not keywords.

RAG semanticoRecipe-product matching5 lingueAdaptive graphWhite-label
Performance dashboard — real example
LIVE
Fatturato mese
€48.2k
▲ +12.4%
Ordini attivi
347
▲ +8.1%
Tasso reso
2.3%
▼ -0.4%
LTV cliente
€380
▲ +5.7%
Conv. rate
3.8%
▲ +0.6%
CAC medio
€14
▼ -€2
Sales trend — last 8 months
Ago
Set
Ott
Nov
Dic
Gen
Feb
Mar
💡 Insight AI: I clienti B2B nella fascia €600–900 hanno un LTV 3× superiore alla media. Prioritizza questo segmento nelle prossime campagne.
Business Intelligence & Analytics

The data you already have
is worth more than
you think.

Every transaction, every visit, every opened email is a piece of data. The problem isn't collecting it — you're already collecting it. The problem is reading, interpreting and using it to make better decisions.

Business Intelligence isn't just for big companies. Today affordable tools and applied AI allow any SME to always keep track of the metrics that matter — and act in real time.

📉

Custom dashboards

Interactive dashboards with the KPIs relevant to your business. Automatically updated, accessible from anywhere.

🔍

Customer analysis & segmentation

Who are your most profitable customers? What makes them come back or stop? Data answers with precision.

🎯

Forecasting & optimisation

With historical data you anticipate peaks, optimise inventory, plan campaigns at the right time.

⚡

Automated reports & alert

The performance report arrives every Monday without you doing anything. Immediate alert if something goes out of parameters.

Artificial Intelligence

AI isn't scary.
It saves time
and earns more.

Let's bust a myth

When it comes to AI, many entrepreneurs think of something distant, expensive, complicated. It's not like that. AI is a tool — like your ERP or CRM — and it helps you do better what you already do.

It doesn't replace people. It frees people from repetitive and mechanical tasks.
It doesn't require a team of engineers. It requires someone who knows how to integrate it in your specific context.
Implementation costs today are accessible even for SMEs with limited budgets.
Il punto di partenza: "where am I losing time or money I could recover?" That's where you start.

I don't sell you AI as a solution to everything. I help you understand where it makes sense to use it in your specific business — and we implement it together in a practical, measurable way, with a real ROI.

Il Pugliese AI — chatbot live on LaTerradiPuglia.it
Avete taralli al pepe nero in bulk per ordini B2B da 50 pezzi?
Il Pugliese: Sì, disponibili in 500g e 1kg. Per il B2B puoi richiedere il listino ingrosso dalla sezione dedicata. Verifico la disponibilità in tempo reale?
Sì, e dimmi i prezzi ingrosso.
Il Pugliese: Ecco le disponibilità aggiornate con i prezzi riservati ai clienti B2B registrati. Minimo ordine €600, spedizione esclusa...
24/7
operativo
‹1s
risposta
B2B+
B2C

FastAPI + OpenAI Embeddings + Anthropic Claude — sistema in produzione

About me
Marco Gianfreda
📍 Cutrofiano (LE), Puglia

Marco Gianfreda.
Digital entrepreneur
above all.

"I transform ideas, products and traditional activities into modern, competitive digital businesses. I don't come from consulting — I come from business. What I propose I've already done myself, with my own money. That's why it works."

I started when the internet was still in its infancy. Since then I've never stopped: web traffic, content, visibility, monetisation, online growth — all built in the field, not from books.

Today my work is to combine entrepreneurial experience, marketing and technology to create or relaunch digital projects that can truly grow. I work directly, in detail, without intermediaries.

Active projects
shop.laterradipuglia.it Retail e-commerce Puglia products b2b.laterradipuglia.it Wholesalers and resellers area laterradipuglia.it Editorial magazine about the territory ricettepercucinare.com Food magazine and recipes myitalian.recipes Italian cuisine · 5 languages · international market ai.myitalian.recipes Chef AI — semantic recipe engine
SEO & Content Marketing
AI & Automazione processi
E-commerce B2B & B2C
Business Intelligence & Data
Campaigns & Email Marketing
Sviluppo Web & App
Copywriting & Newsletter
Logistics & Pricing
🏗️
1998 — 2003
IBC Internet Business Consulting
Web agency tra Lecce, Milano e Lugano. Sviluppo di uno dei primi CMS italiani. Clienti enterprise, app mobile per mercato VAS, soluzioni digitali custom.
📰
2003 — oggi
Food editorial network
Ricettepercucinare.com and MyItalian.Recipes in 5 languages — food magazine with organic traffic, display monetisation and e-commerce integration. Relaunched with AI semantic engine and Chef AI.
🛒
2006 — oggi
La Terra di Puglia — B2C, B2B, Editorial
Three active channels: retail shop, wholesalers/resellers area, territorial magazine. Expansion in France (laterradipuglia.fr). SEO, campaigns, logistics, sales Italy/abroad, AI integrated end-to-end.
🤖
2024 — oggi
MakeZone — AI & Digital Consulting
I bring to the outside everything I learned building real online businesses: dashboards, data analysis, automations, AI chatbots, SEO and concrete strategies for Italian SMEs.
Financial Control & Organisational Assets

Your accountant tells you
where you've been.
This system tells you
where you're going.

Ogni azienda produce dati finanziari ogni giorno — ma la maggior parte degli imprenditori li vede solo a fine mese, nel report del commercialista. Troppo tardi per intervenire.

Costruiamo dashboard personalizzate che aggregano i tuoi dati reali in tempo reale: flussi di cassa, stagionalità delle vendite, margini per canale, indicatori di allerta precoce. Tutto visibile, sempre aggiornato, da qualsiasi dispositivo.

Art. 2086 c.c. — Legal obligation

The law requires every entrepreneur to have adequate organisational, administrative and accounting structures — tools proportionate to the size of the business to promptly detect signs of crisis and ensure business continuity. It's no longer a strategic choice: it's a regulatory obligation. A real-time financial control dashboard is the concrete answer to this requirement.

Seasonality analysis — historical patterns
Art. 2086 c.c.
Fatturato YTD
€312K
▲ +8.2%
Cash flow netto
€41K
▲ positivo
Dipendenza Q4
38%
⚠ alto
Mese top
Nov
indice 178
Indice stagionalità per mese (media storica / media globale × 100)
Indice > 100 = sopra media · < 100 = sotto media
Heatmap fatturato mensile — ultimi 5 anni
Valori in migliaia (K) · intensità colore = peso relativo all'anno
⚠ Rischio Q4: pianifica liquidità da settembre
✓ Trend 2026: Gen–Mar in crescita vs 2025
📊
Real-time cash flows
Income, expenses, available balance automatically updated from your management systems.
📉
Seasonality analysis & forecasting
Historical patterns to anticipate peaks, plan liquidity, avoid surprises.
⚠️
Automatic crisis alerts
Immediate notifications when an indicator exceeds the critical threshold — before it's too late.
🏛️
Organisational models & compliance
Org charts, delegations and accounting procedures to meet obligations under art. 2086 c.c.
Case Study & Portfolio

Real projects.
Documented results.

Not hypothetical examples. Systems running in production — developed, tested and optimised over time.

Flagship project · AI Semantics

MyItalian Chef AI

An AI engine that doesn't search keywords — it searches meanings. Addestrato su 8.124 chunks of culinary knowledge in 5 languages: 756 recipes, 691 ingredients with localised metadata, 35 culinary events. It's not static AI: it uses an adaptive semantic graph that learns from real usage — every search reinforces the connections between concepts, every night the system refines itself.

Il ranking usa una formula ibrida: 55% similarità semantica, 20% popolarità, 10% trend, 15% entity recognition. Sa che i lampascioni vanno sott'olio. Sa perché le orecchiette e i troccoli non si cuociono nello stesso modo. Sa cosa distingue un olio Coratina da un blend del Salento.

RAG + pgvector Claude Haiku 4.5 OpenAI Embeddings Adaptive graph Supabase 5 lingue White-label B2B
8.124
chunks indexed
756
complete recipes
691
mapped ingredients
5
semantic languages
Semantic data map
🍽️
🇮🇹 Cucina italiana
🇫🇷 Cuisine française
🇩🇪 Deutsche Küche
🇪🇸 Cocina española
🇬🇧 British & American
🧠 Adaptive graph
📦 pgvector Supabase
🔗 Cross-lingua
🥗 Tecniche di cottura
🫙 Stagionalità
Nicola AI

Assistente di LaTerradiPuglia — conosce il territorio pugliese in profondità. Risponde in IT, EN, FR, DE. Sa distinguere un olio Coratina da un blend salentino.

4 lingue B2B + B2C
Ilaria Widget

Accompagnatore digitale attivo su tutto il network. Non risponde solo — costruisce percorsi, guida l'utente dai contenuti ai prodotti in modo contestuale.

Network-wide Guided journeys
Chef AI in action
What can I make with ricotta and spinach?
Ricerca semantica · 47 risultati
Manicotti, ravioli, savoury pie, stuffed gnocchi... Filter by difficulty or time?
Only similar dishes from other cultures
Cross-lingua · Adaptive graph
🇬🇷 Spanakopita · 🇫🇷 Feuilleté épinards · 🇹🇷 Börek · 🇮🇳 Palak paneer
Chatbot AI

Il Pugliese AI

B2B/B2C Assistant

Taralli bulk 50pz?
Sì, 500g e 1kg. Verifico...
Prezzi ingrosso?

Chatbot with RAG on OpenAI + Claude. Full catalogue, B2B and B2C, operative 24/7. Integrated in PrestaShop via custom widget.

24/7
operativo
<1s
risposta
0
human agents
Business Intelligence

Process Analytics

Dashboard & automation

Live KPI dashboard, automated B2B emails with Brevo, weekly reports. AI semantic matching on 800 recipes with Claude Batch API — total cost less than €1.

800
AI recipes
<€1
AI cost
Auto
email B2B
SEO · Network Editoriale

MyItalian.Recipes

Multilingual portal · 5 countries

🇮🇹 IT
🇬🇧 EN
🇫🇷 FR
🇩🇪 DE
🇪🇸 ES

800+ SEO-optimised recipes in 5 languages on Symfony + WordPress. AI recipe-product matching for integrated e-commerce monetisation. Online since 2003.

800+
ricette
5
lingue
20+
years online
E-commerce · B2B

LaTerradiPuglia

Complete ecosystem · since 2006

Editoriale
→
Shop B2C
→
B2B EU

Three active channels: editorial portal, B2C PrestaShop e-commerce, international B2B wholesale. Expansion in France. SEO, automated email marketing, AI integrated end-to-end.

18+
anni
3
canali
EU
mercati
Let's start

Let's talk about your project.

How I work with
a new client.

Free first call: 30 minutes to understand your situation. I'll tell you right away if and how I can help — no beating around the bush. If it makes sense to work together, we define where to start. No generic proposals, no sales presentations.

📧
Use the form alongside
📞
Available after first contact
📍
Cutrofiano (LE) — Puglia, Italia

I respond within 24 hours. Your data is never shared with anyone.

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