Coaching for small businesses

Your website is a business card. It can become the engine of your business.

Hotels, restaurants, shops, practices, craftspeople: almost everyone has a website, and almost always it just sits there. I don't simply rebuild it for you and walk away. I guide you, step by step, in turning it into the tool that gets you found, brings you enquiries and works alongside you every day. We work through the numbers every month; you get the ones that matter.

Let's talk → See the path ↓
1 year
the minimum path, to measure and assess
3 years
what I recommend, to really see the results
Every 3 months
a review together: a few figures, the ones that matter
Few
clients, carefully chosen: whoever comes on board gets my real attention
I already have Instagram, isn't that enough?

Today a website is the bare minimum. And it's much more than a shop window.

Instagram is great, and if you have it, you're right to use it. But it does a different job. Your website is the base that every other road starts from.

A social profile
  • Mostly seen by people who already follow you
  • The platform makes the rules, and they change
  • Posts scroll away within a few days
  • Bookings, quotes and enquiries get stuck in chats
Your website
  • Found by people searching for you on Google, right at that moment
  • It's yours: you make the rules
  • A good page keeps working for years
  • Enquiries, offers and bookings arrive in order, and can be measured
From one shop window, many roads

Your website is the starting point. Where it takes you, we decide together.

Your websitethe shop window where everything starts

Getting found on Google

The right pages for the right searches: whoever is looking for you finds you.

Targeted ads

Google ads only where they're needed, on a small, measured budget.

Enquiries and quotes

Forms that don't lose anything, every contact recorded, quick replies.

Offers and events

What you're doing this week, published by you in two minutes.

Reviews

Asking for them at the right moment, and showing them to people who are deciding.

Privacy and cookies in order

I check what your website actually loads. If you need a cookie banner with Consent Mode v2, I install it myself: free after the analysis, no subscription.

Tools for your business

When it makes sense, the website becomes the starting point for your internal workflows.

Selling online →

When the time is right, a tailor-made online shop.

Artificial intelligence →

An assistant that answers your customers, orders and stock that manage themselves.

The path

At least one year. Three is better.

Work done well takes time. Google rewards consistency, customers come back season after season, a reputation is built one month at a time. The first year is for measuring and assessing; over three years the results become visible and you really feel them.

Year 1

Sow and measure

We fix the foundations, build the pages that matter and switch on the measurements. At the end of the year we assess together what worked.

Year 2

Consolidate

We strengthen what pays off, drop what doesn't, and open the new roads the first year pointed to.

Year 3

Reap

The website largely works on its own: stable rankings, returning customers, tools that save you time every day.

  1. Month 1

    The starting snapshot

    A copy of the website as it is, Search Console connected, technical errors found and fixed. Privacy and cookies checked: if you need a banner, it's included. Above all: what people search for when they could be finding you.

  2. Months 1–3

    Getting found

    The pages that matter, rewritten around real searches, not around what we think. FAQs, photos that open, copy that answers questions.

  3. Months 2–6

    Enquiries that arrive properly

    Forms that work and don't lose anything, every contact recorded. If needed, targeted ads where organic search doesn't reach yet.

  4. Months 4–12

    The website in your working day

    Offers, events, news and flyers you publish yourself. Then tools tailored to your workflows, when they make sense.

  5. Every 3 months

    The review, together

    Every month we process the data. Every three months we bring you a snapshot of where you stand: a few figures, what we've done, where we're heading. Plainly, without jargon.

Connecting the website to your day

A typical week, for example in a hotel with a restaurant.

Monday

We look at the week's numbers: searches, enquiries, what worked.

Tuesday

Saturday's dinner becomes an offer on the website, published in two minutes.

Wednesday

Google finds it; if needed, a small ad campaign pushes it locally.

Thursday

Enquiries come in through the form, in order, and get an immediate reply.

Saturday

The evening itself. The photos go onto the page, for those who come next.

Sunday

Guests receive an invitation to leave a review.

None of this is difficult. What makes the difference is doing all of it, every week, all connected. That's where a small website becomes a business.

Every three months, a review

We don't bury you in data. We tell you what matters.

Quarterly reviewyour website · four times a year
Clicks from Googletrend
Searches you appear intrend
Enquiries receivedvia the form
Pages that are growingand those that need care
Illustrative drawing: each time, your website's real numbers
What we did in these three monthspages rewritten · errors fixed · offers published · next steps

We process the data ourselves, every month: that's our job, and it's what we base our decisions on. You don't need a flood of charts.

Every three months we bring you a few figures and a snapshot of where you stand: how many people found you, through which searches, how many enquiries came in, what we did. And that's when we decide the next three months together.

Who it's for, and who it isn't

It works if you believe in it too.

It's for you if
  • you want to grow your business, not just "have a website"
  • you have a vision of where you want to go, even if it's still fuzzy
  • you believe in technology and in the people who make it work
  • you're ready to share information and workflows from your business
It's not for you if
  • you want a finished website to forget about in a drawer
  • you think you can hand us the project and stop working on it
  • you want guaranteed results within a month
  • you don't have time to reply to the enquiries that come in
  • your only goal is to spend as little as possible
The one thing we ask

Collaboration. Without it, we won't get anywhere.

To understand how to reach your goals, we need to know your business: how customers find you, what they ask for, how you work, what works and what doesn't. We need the information, the workflows, the ideas. And we need you to tell us when something happens: an event, an offer, a change.

If you think you can hand us the project and stop working on it, I'm sorry, but you've misunderstood. The path works because we walk it together.

Let's talk

Tell me about your business.

Tell me what you do, what your website is like today and where you'd like to get to. In 30 minutes we'll know whether working together makes sense. I work with a few, carefully chosen clients: if the timing isn't right, I'll tell you.

Reply within 24 hours
First call always free
Minimum path of one year

Your data is never passed on to anyone. Privacy

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